Why don’t we film our customers? The key reason is that we have to keep strict confidentiality for every single client.
First of all, it involves clients’ portrait rights. Even if we get their permission to shoot and post videos of them, we still need to assess all potential risks, especially threats from their competitors.
We offer OEM private-label manufacturing for clients, and our distributors are our long-term core partners—our interests are closely linked. Every regional market has competing brands. Take China’s domestic market for instance: it is split into three major regions, East China, North China, and South China, with provincial dealers like those in Zhejiang at a more granular level. Although distributor information can be found through internal industry channels and counts as insider resources, disclosing such information voluntarily on our end crosses the line of basic business principles.
The market environment is far more intricate than it appears. If we expose our clients’ information, competitors will quickly get access to it and bring them unnecessary troubles, so we need to prevent such risks in advance.
Besides, some clients entrust us to produce unbranded trial samples and benchmark test products. All corresponding test data and product development plans are the results of their time-consuming research and development. Even if these samples don’t carry their own brand logos, we cannot post relevant content on online platforms, as clients take this matter very seriously.
From our factory’s perspective, this may seem insignificant, but online information spreads freely without limits nowadays, and casual posts are likely to trigger conflicts. We always think carefully before releasing content, because every piece of online content we create means we take full responsibility for every cooperating client.